Saturday, July 31, 2010

French Halaal market booms




Muslim-friendly food, such as Halaal foie gras is moving away from its immigrant roots and merging with mainstream French tradition.

While the fine wine and gourmet food exports that underpin the French food industry have been hit hard by the global crisis, the Halaal niche market has been growing fast.

The growth of Halaal products is largely thanks to young descendants of Arab and African migrants, who want to enjoy the same culinary diversity as their non-Muslim French neighbours while remaining true to their religious roots. 

French sales of Halaal food are forecast to hit 5.5 billion Euros (ZAR 53.68 billion) in 2010 and move from the ethnic market to the mass market. 

Supermarket chain Casino has created a Halaal brand, Wassila, and fast food chain Quick is trying out a Halaal menu in 8 of its 350 burger joints.
http://www.meatinternational.com/news/french-halal-market-booms-id2474.html

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